OMNI is a one-product creatine brand: a gummy, sold in watermelon and peach, in a pouch marketed under the name OMNI Longevity and fronted on its own store by a surgeon, Dr. Kirten Parekh. Searches for it have risen faster than for any other brand in this series — about 17,500 a month across "omni creatine gummies" and "omni creatine", roughly ten times last year's level.
Everything below comes from OMNI's own store, read on 27 October 2026 — the panel image, the product copy, the prices and the studies the store links — checked against PubMed, NSF's register and the NIH label database. Not one OMNI gummy was ordered or chewed for it. OMNI gets no rank here; the twelve-brand label index lists it between Nutricost and Optimum Nutrition purely by spelling.
The panel: one gram a gummy
OMNI's store pictures a single printed Supplement Facts panel:
| OMNI panel, read 2026-10-27 | Per serving |
|---|---|
| Serving size | 3 gummies |
| Servings per container | 30 |
| Creatine monohydrate | 3 g |
| Calories | 30 |
| Total carbohydrate | 6 g (2% DV) |
| Total sugars / added sugars | 3 g / 3 g (6% DV) |
| Sodium | 36 mg |
| Other ingredients | tapioca syrup, cane sugar, pectin, natural flavours, malic acid, sodium citrate, organic beet root powder |
So a pouch holds 90 g of creatine monohydrate, about 79 g of creatine once the bound water is taken out (creatine HCl has the molecular weights). The store's FAQ says the same thing in words — "Three gummies = 3g" — and adds the brand's own instruction to eat five on a hard training day, which is OMNI's suggestion, not a trial protocol.
The pouch front carries "3G creatine per serving" and "Low calorie". The product page also shows a "new packaging" image beside the old pouch; both fronts read the same.
"Full dose" against what the other panels say
The store's "Us vs Them" table lists OMNI's creatine per serving as a "Full Creatine Dose" and puts the other creatine products in its comparison column at 1–1.5 g a serving at most, by the table's own qualifier. The table names no other brand.
The gummy panels already read in this series do not fit that column. Create prints 4.5 g of creatine monohydrate per 3 gummies (its profile); RAW prints 5 g per serving of its gummy (its profile). Both declare more per serving than OMNI's 3 g. Whether any gummy holds what its panel says is a separate question — the 2024 HPLC survey of gummy brands is on creatine gummies — but on printed labels, OMNI's serving is the smallest of the three.
Three grams is not a made-up number. It is the daily amount in the biopsy study that defined the no-loading route, where muscle creatine reached the same level as a loading protocol after about 28 days (the saturation timeline). It is not the amount most of OMNI's own cited trials used.
The science table, read against its sources
OMNI's product page carries a table headed "The Science, Measured", noting underneath that the research "is based on creatine monohydrate" and that "individual results vary". Each row gives a PubMed ID. The four that carry the store's headline numbers, opened on 27 October 2026:
| Store row | Cited source | What the source gave | What it found |
|---|---|---|---|
| Strength gains, "bench press +64%"; and Bone health | PMID 25386713 — Chilibeck 2015, 47 postmenopausal women, 12 months, supervised training 3 days a week | 0.1 g per kg of body weight a day — about 7 g for a 70 kg woman | Relative bench press rose 64% vs 34% on placebo; femoral-neck bone loss slowed (−1.2% vs −3.9%); 33 of 47 analysed |
| Lean muscle, "+3 lbs" | PMID 29138605 — Chilibeck 2017 meta-analysis, 22 trials, 721 older adults (mean age 57–70) training 2–3 days a week | Varied by trial | +1.37 kg lean tissue mass over placebo |
| Cognitive resilience under stress | PMID 16416332 — McMorris 2006, 19 adults, 24 hours of sleep deprivation | 5 g four times a day (20 g a day) for 7 days | Smaller declines on some tasks and mood at 24 hours |
| Memory and processing speed | PMID 39070254 — Xu 2024 meta-analysis of 16 trials | Varied by trial | Pooled improvements on some measures |
Three things follow, all checkable from the abstracts. The +64% is a relative change in a trial that supplemented by body weight, not at 3 g. The sleep-deprivation result came from a week at nearly seven times the panel's daily amount. And every strength and lean-mass number comes from people who were also resistance training under supervision — the store's own caption under the bone row says "when paired with resistance training", the others do not.
The memory row also sits awkwardly with a regulator's view: Europe's food-safety regulator refused a creatine-cognition claim in late 2024 because cause and effect had not been shown (creatine and brain claims). The lean-mass meta-analysis and the women's-health review the store cites are discussed on creatine trials in women and creatine and menopause.
Who checked it
- NSF Certified for Sport: no OMNI listing on the register on 2026-10-27 (the nearest name, OMNIGENYX, is a different brand).
- NIH's federal label archive (DSLD): nothing filed under OMNI; searches for "omni creatine" and "omni longevity" returned other brands.
- The store's testing claims: the FAQ says "every batch is third-party tested by independent labs (Eurofins, Light Labs)", a carousel image shows the Eurofins logo, and the comparison table says "Third-party COA". No certificate of analysis, lot number or assay figure was linked from the product page, the homepage or the science page read that day. Eurofins is a contract laboratory; its logo on a pack image records that a test was ordered, not what it found.
- Manufacture: "Made in USA in cGMP-certified facility", per the store; the facility is not named.
What a sport-register mark covers, and what a contract-lab logo does not, is set out on the NSF sport-certification page.
What a gram costs
OMNI's product page on 2026-10-27, 90 g of creatine monohydrate per pouch from the printed panel:
| OMNI offer | Checkout price | Grams of monohydrate | Dollars per gram |
|---|---|---|---|
| One-time purchase, 1 pouch | $67.00 | 90 g | $0.744 |
| Subscribe, 1 pouch every 4 weeks | $38.00 | 90 g | $0.422 |
| Subscribe, 2 pouches | $74.00 | 180 g | $0.411 |
| Subscribe, 3 pouches | $107.00 | 270 g | $0.396 |
The subscription prices are shown as discounts of 43–47% from "regular" prices of $67, $134 and $200. The same store's product feed still carries older offer pages at $42, $79 and $115 for one, two and three pouches, and a "Three Pouches" listing at $120; which visitors see which page is not stated. A 30-day money-back guarantee and a free e-book are attached to the subscription.
For scale: RAW's unflavoured monohydrate powder cost $0.08–0.11 a gram on the same day (its profile), and the gummy format carries most of the difference, as creatine pills vs powder sets out.
The store's other claims
- "Builds lean muscle, sharper mind, faster recovery, cellular energy" — the lean-mass evidence comes from training trials (what creatine does for muscle); recovery from a meta-analysis of muscle-damage markers the store cites (PMID 34472118), not of performance.
- "Easy on digestion … avoiding the bloating" — no trial of this product is cited. What the trials found on creatine and stomach upset is on creatine diarrhea.
- "99.9% pure" — printed on a carousel image with no assay linked.
- "2M+" and "3M+ gummies served", "4.8 | +3.5K reviews" — the store's own counts, from its review widget; not checkable from outside.
- Customer quotes ("Added 20 lbs to my bench in 3 months") — testimonials on the brand's page, not data.
Gaps in OMNI's disclosure
- A creatine assay, or a creatinine figure, for any lot.
- Which laboratory tested which batch, and when.
- The manufacturer and the creatine's origin.
- The company that sells it: the terms of service name Shopify as the store host but no operating company.
Limits of this analysis
Every OMNI detail was read off omnicreatine.com on 27 October 2026. No pouch was sent to a lab, so whether one really holds 90 g of monohydrate is open. This store rotates offer pages and discounts constantly. The ~17,500 searches a month is DataForSEO's clickstream-corrected US figure for 26 October. The trial amounts quoted are what those trials administered; this page does not turn them into advice.
Sources and dates
- OMNI store, product feed (
omnicreatine.com/products.json) — products, prices and creation dates — and the product page, homepage, About page and Terms of Service, read 2026-10-27. Supplement Facts panel and front-of-pack carousel images, read the same day. - Chilibeck PD et al. (2015), Effects of creatine and resistance training on bone health in postmenopausal women, Med Sci Sports Exerc 47(8):1587–95, PMID 25386713.
- Chilibeck PD et al. (2017), lean mass and strength with creatine plus resistance training in older adults, mean age 57–70 (meta-analysis), Open Access J Sports Med 8:213–26, PMID 29138605.
- McMorris T et al. (2006), creatine supplementation and sleep deprivation, Psychopharmacology 185(1):93–103, PMID 16416332.
- Xu and colleagues (2024), cognition meta-analysis, Front Nutr 11:1424972, PMID 39070254; muscle-damage meta-analysis, J Food Biochem 2021, PMID 34472118.
- NSF sport register, search for OMNI, read 2026-10-27; NIH DSLD label-archive API queries "omni creatine" and "omni longevity", 2026-10-27.
- EFSA's 2024 cognition opinion and the 3 g no-loading study: sources on the pages linked above.